NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
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Order Lifetime Retail Sales Value 2013 Edition

Data from USFW National Surveys show an increase in recent hunting participation while additional research has identified a recent increase in target shooting participation as well. These trends bode well for the firearms and ammunition industry for obvious financial and political reasons. NSSF has released a report; Lifetime Retail Sales Value from newly recruited hunters and target shooters that estimates the lifetime expenditures of hunters and target shooters. Using retention rates the report breaks down how spending varies by age cohort. The data is useful when considering which types of recruitment and retention programs to develop and fund for the future of the industry. NSSF members may purchase this report for $50 while non-members may purchase the report for $500.


NSSF Member price - $50
Login to the members-only shopping cart to place your order and get member pricing for the Lifetime Retail Sales Value 2013 Edition (PDF)

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Non-member price - $500