NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
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Order NSSF® Firearms Retailer Survey Report - 2016 EDITION

The eighth annual edition of the NSSF Firearms Retailer Survey Report contains trend data from 2012-2015 based on firearm retailer employee responses on topics such as:

  • Overview
  • Products Sold
  • Sales Trends
  • Sales Margins and Net Profit
  • Inventory
  • Selected Operating Measures
  • Markets and Customers
  • Advertising and Online Marketing
  • Shooting Ranges
  • Background Checks and Operating Systems

The information in this report was collected through online surveys of retailers conduced each spring with the most recent survey for 2015 data completed in spring 2016. The 2016 edition includes responses from hundreds of firearm retail establishments nationwide.

NSSF Member price - $120
Login to the members-only shopping cart to place your order and get member pricing for the NSSF® Firearms Retailer Survey Report - 2016 EDITION (PDF).

  • Premium Retailer Members & Premium Range Members: This complimentary publication is provided as a Premium membership benefit. Updates are sent via email to the primary contact listed with your account. The 2016 Edition update email was issued by June 22, 2016. Contact Dianne at dvrablic@nssf.org or 203-426-1320 ext -263 if your primary contact does not receive the email.

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Non-member price - $1200.