Our mission: To promote, protect and preserve hunting and the shooting sports.
Consumer Segmentation of U.S. Firearm Owners and Potential First-Time Buyers
NSSF has been conducting industry research for more than ten years. By listening to our member requests we have conducted research on several topics such as:
NSSF's research partner for this project, Southwick Associates, has developed an in-depth 150-page report that expands the definitions and profiles of the eight main segments of gun owners. NSSF members receive 15% off this report as well as any custom segmentation work performed by Southwick Associates so be sure to mention you NSSF membership status to them.