NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Webinar: Paco Underhill and the Science of Shopping

Improve your Customers' Experience

Join us for a webinar on August 24 for tips on how to improve customers experience and customer retention while gaining insight on trends in the greater world of retail innovation, shopping environment and consumer behavior.

Hosted by world-renowned shopping expert and the author of “Why We Buy,” Paco Underhill, is the CEO and Founder of Envirosell, a behavioral research and consulting firm that have been working with retail and merchandising issues for 30 years. The company's work has been featured in The New York Times, 20/20, National Public Radio, Smithsonian Magazine, Wall Street Journal, and other major news media outlets.

Join Paco as he reviews a recent store visit to an independent firearms retailer.  In this hour long session, Paco will discuss the retailer’s strengths and discuss his suggestions for improvements, devoting a considerable portion of the webinar to your questions.

Register today for "Paco Underhill and the Science of Shopping"
August 24 from 1-2 p.m. EDT
 

The cost of this webinar is $49.99 for NSSF members, $99.99 for non-members. Registrants will also receive access to a pre-webinar video that was filmed with Underhill at a firearms retail store recently. We encourage you to watch the video as Paco will be spending the majority of the time discussing his observations captured in the video.

Attendance is limited and this can't miss session will sell out quickly.