February 24, 2025

Colt and Clay Mathews III Score Big for NSSF’s Project ChildSafe with ‘Safety Impact Award’

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WASHINGTON, D.C. — Colt’s Manufacturing’s innovative “Safety Impact Award” campaign, in which fans voted for football legends and their chosen safety non-profit organizations, scored big for NSSF’s Project ChildSafe^®, which received the top donation of $15,000 when football great Clay Matthews III tallied the most votes.

Matthews, who enjoys hunting and target shooting, chose Project ChildSafe as his safety charity for the campaign. Project ChildSafe is the long-running firearm safety education program of NSSF^®, The Firearm Industry Trade Association, that has distributed more than 41 million gun locks and is active in every state in the country.

“We’re thrilled with the outcome of this campaign, and we’re grateful to Colt for highlighting firearm safety in this creative way—and to Clay Matthews for selecting NSSF’s Project ChildSafe as his charity,” said Joe Bartozzi, NSSF President and CEO. “I’m a football fan and seeing these football greats stand up for safety is something I appreciate and admire.”

Said Colt’s Manufacturing President, Josh Dorsey, “At Colt, safety is at the core of everything we do. We believe in supporting organizations working tirelessly to educate and empower our communities. The Safety Impact Award is our way of acknowledging their dedication and providing resources to expand their impact.”

The former football stars and their associated charities participating in the Safety Impact Award campaign were Clay Matthews III with Project ChildSafe; Adam Vinatieri with Clays for Charity, his firearm safety fundraising event; Joe Thomas with Ducks Unlimited, the association for hunter-conservationists; and Fletcher Cox with the International Hunter Education Association, which supports hunting and shooting sports educators by developing standards and resources that promote safe, ethical practices.

Colt made a $5,000 donation to each safety organization involved. Enthusiastic fans then propelled Clay Mathews and Project ChildSafe to the $10,000 first-place prize, providing a total of $15,000 in support to the Project ChildSafe Foundation.

Colt’s Safety Impact Award and Project ChildSafe’s victory may have passed, but anyone wanting to support the Project ChildSafe Foundation can do so anytime by donating here.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

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NSSF Media contact:
Bill Brassard
203-426-1320 ext. 212

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